1. We put talent first, center our teams, and keep service as our mission. We've built fully functional coredepartments including Operations, Planning, Design, Sales, Education, Art Direction, and our BusinessAcademy. Through a professional, efficient, closed-loop service system, we provide partners withcomprehensive support to drive market expansion, skill development, and stable, long-term growth.

2. We strive to build a systematic, standardized service framework that ensures seamless, coordinatedoperations across every stage. With highly professional, end-to-end support, we deliver all-round, high-quality, actionable enablement solutions to partners, fully empowering market expansion, capabilityenhancement, and sustained business growth.

1. Guided by the principles of "novelty, uniqueness and distinction" in product R&D, we develop highlydifferentiated and specialized products tailored to the market. By precisely identifying unmet market needswe create exclusive, one-of-a-kind, irreplaceable flagship products that build strong competitiveadvantages.

2. Focusing on efficacy first to capture market share, we standardize, systematize and break down our coretechnologies into detailed training modules, fully empowering retail partners and distributors to drive sales,streamline team operations and expand market reach.

3. We uphold the bottom line of safety-first, high-efficiency and non-dependence. Supported by maturetechnology and a robust quality control system, all products pass official national quality inspections withcomplete documentation, ensuring partners' peace of mind in product safety and long-term businessoperations from the source.

The group adopts core operational strategies of omnichannel layout, full-system enablement, and fullprofit protection, focusing on beauty industry entrepreneurs, beauty salons, brand owners, and chaininstitutions to develop market-aligned products and operating models.

Omnichannel layout: Integrate diverse online and offline channels to build a fully covered market network,enabling partners to penetrate the market efficiently.

Full-system enablement: Establish a comprehensive end-to-end enablement system to fully support partners inenhancing their operational capabilities.

Full profit protection: Implement scientific pricing and reasonable profit distribution to safeguard partnersprofit margins and support rapid market expansion and revenue growth.

Comprehensive unification: Unified brand operations, unified brand image promotion, unified education andtraining, unified national promotions, and unified enablement services.